As we get used to 2023, the world of technical SEO continues to evolve and change. From new updates in algorithms to emerging technologies, it’s important to stay on top of the latest trends to ensure that your website is optimized for success.
Here, we’ll dive into some of the most important technical SEO trends to watch for in 2023, along with expert reviews and insights.
Core Web Vitals
Core Web Vitals has been a significant part of technical SEO for some time now, but they are set to become even more important in 2023. These metrics, which include page load time, interactivity, and visual stability, provide insight into how users experience a website. Google has stated that these metrics will be incorporated into their page experience algorithm, which means that websites that do not meet the minimum standards could see their rankings suffer.
According to Cyrus Shepard, a well-known SEO strategist, “Core Web Vitals are absolutely critical to the success of any website. With Google making them a part of their algorithm, it’s essential to pay attention to these metrics and optimize your website accordingly.”
Mobile-first indexing
In 2023, we can expect to see mobile-first indexing become the default for all websites. This means that Google will primarily use the mobile version of a website for indexing and ranking purposes. It’s crucial for websites to ensure that their mobile experience is just as good as their desktop version, and that their content is easily accessible and readable on a smaller screen.
According to Patrick Stox, an SEO strategist and consultant, “Mobile-first indexing is no longer something that website owners can ignore. With more and more users accessing the internet on their mobile devices, it’s essential to have a mobile-friendly website that provides a seamless experience.”
Voice search optimization
With the rise of smart speakers and voice assistants, voice search optimization is becoming increasingly important for technical SEO. According to a recent study by Comscore, 50% of all searches will be conducted by voice by 2023. This means that website owners need to ensure that their content is optimized for voice search, which includes using conversational language and long-tail keywords.
According to Eric Enge, an SEO expert and founder of Stone Temple Consulting, “Voice search is a game-changer for SEO. Websites that are optimized for voice search will be more likely to show up in voice search results, which can lead to increased visibility and traffic.”
E-A-T
Expertise, authoritativeness, and trustworthiness (E-A-T) are becoming increasingly important in the world of SEO. Websites that demonstrate E-A-T are more likely to rank well in search engines and gain the trust of users. This includes having high-quality content, providing accurate information, and showcasing the credentials and expertise of authors and publishers.
According to Marie Haynes, a well-known SEO consultant, “E-A-T is becoming essential for website owners who want to succeed in SEO. It’s important to focus on building trust with users and demonstrating expertise in your industry.”
To summarize the trends, here is a table:
| Trend | Description | Expert Review |
|---|---|---|
| Core Web Vitals | Metrics that measure user experience | “Absolutely critical to the success of any website” – Cyrus Shepard |
| Mobile-first indexing | Google using mobile version of website for indexing | “No longer something that website owners can ignore” – Patrick Stox |
| Voice search optimization | Optimizing content for voice search | “A game-changer for SEO” – Eric Enge |
| E-A-T | Expertise, authoritativeness, and trustworthiness | “Essential for website owners who want to succeed in SEO” – Marie Haynes |
In conclusion, keeping up with the latest technical SEO trends
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